The music of You Are The Only One was composed by Philip Kirkorov and Dimitris Kontopoulos, who have been involved in several Eurovision Song Contest entries in the past. Among others they penned the Russian entry in 2014, Shine by the Tolmachevy Sisters. The lyrics of their song for Sergey Lazarev were written by John Ballard and Ralph Charlie Fahel. Sergey Lazarev was selected internally by public broadcaster RTR.
"I think the song has incredible magnetism and power", Sergey said. "When I heard it for the first time in the studio, I was amazed by its emotional glow, energy and significance. This song influenced my decision to accept the offer to participate in the Eurovision Song Contest".
Philipp Kirkorov, stated: "The song was done by a team of the extremely talented people, it fits the music format of Eurovision perfectly and at the same time it has exceptional energy and bright individuality".
Video director Konstantin Cherepkov worked with Sergey before (videos In the Heart, It is All Her and others). The main heroine of the video, Vladislava Evtushenko, was the Russian participant of Miss Universe 2015. These is almost no editing editing in the video since everything was filmed with long scenes, giving the viewer a feeling that the video was made in real time.
"The video production was a relatively long process, it was important to catch the right moment in 3D projection, change the costume in the moment when the camera was not directed on me, but on my partner in the video – Vladislava" said Sergey. "Before the takes, we rehearsed the movements of the cameras, changes of lighting and costumes, performances of dancers and firemen. Basically, any mistake meant that we started filming from the very beginning, as a result, we have a very exciting video. This was my first experience of filming techniques with these and I really hope the viewers will like and appreciate our work", he added.